Genesis & History
DOC in the CITY ® is the result of an acknowledgement .
In 2007, Dr. Marc Kaplun, a pediatrician in Geneva , investigated/researched over an imbalance between supply and demand for medical services for international expatriates in Geneva. Language barriers, administrative problems and lack of knowledge of the Swiss health system are all handicaps in a population estimated at 170,000 foreign individuals in 2007 only for the Canton of Geneva. Among the latter there are 21’163 workers ‘international’ employees in many global organizations, diplomatic missions, NGOs and multinational companies.
While the Canton of Geneva and the Confederation strongly support the implementation of international companies and organizations across its multiple incentives, there are still gaps in the health system . Indeed, these “international s ” are mostly supported by the relocation agencies for all matters relating to housing, education, insurance them but nothing is offered in the medical field. Thus, given the steady growth within this specific cluster , it is a necessity to meet the need of all patents in terms of advice, support and special treatment.
In 2008, DOC in the CITY ® is founded . Through our transparent and individualized offer, we goal to significantly reduce the time to obtain an appointment with a GP or specialist, to overcome the language barriers and to adhere to the well-established tradition of welcoming guests in Geneva by allowing many international structures and their employees to work in greater serenity.
Two years after its launch, DOC in the CITY® is a quick a growing team of three administrative officers and a network of one hundred specialists sharing the values of quality, independence, ethics and transparency. Toda y, the effectiveness of the concept has been proven with over 6,000 patients already treated. Significant growth in turnover together with the increasing number of consultations via the platform DOC in the CITY ® and the expension of the network are part of the short-term objectives. International expansion is also expected to follow.
Moreover, in order to diversify an offer focused on companies, a new service is launched in summer 2011, offering a new range of services suited to the needs of companies and organizations: DOC in the COMPANY ®.
